Dr Nuq has over 30 years experience in the marketing of products and services in developed and developing countries. She is currently on the editorial board of the Journal of Consumer Marketing, Academic Dean and Professor of Marketing.
Synergies Marketing has vast International experience in both developed and developing countries working on marketing and communications’ projects. Some examples are:
RCA Corporation- Product Management, the set up of sales channels, market analysis, new product development, product launches
ITT Corporation- New product development and product launch
British Telecom- Developed the marketing mix from service definition to sales strategy. Ran events attracting considerable press coverage and boosting customer acceptance.
Compaq/ Digital Equipment Corporation European and Swiss Marketing/Marketing Communications with focus on entering new markets, marketing research, managing the marketing and promotions mix, turning around underperforming product lines, interfacing with engineering, managing external business partners, and selling to clients for a wide range of products and services
Orange Communications SA, Lausanne – Product launches, strategic marketing and marketing research projects focused on customer loyalty and customer development.
Caterpillar – Marketing strategy evaluations and Executive Training.
International Telecommunications’ Union (ITU)- Evaluation of their marketing strategies and donor programs, Executive Training on marketing principles.
Research Areas: Consumer Behaviour, Services Marketing, eHealth in developing countries
Exploring Marketing Series