Building Value for Marketing Solutions and Services
Welcome to the Exploring Marketing information page. Exploring Marketing is a series of courses in marketing. It is a proven educational process that enables students to learn the concepts of marketing and services marketing. It is a reinforcement to traditional marketing textbooks. Here's what others have to say about it:
"This little book, which covers the essentials of service marketing, is an ideal teaching aid and a boon for hard worked students. The creative learning approach greatly helps the student to assimilate the required knowledge very rapidly. It should be on the agenda of all new students of service marketing.” Robin Gowlland, former Director Egon Zehnder, London, England
“Use this great new book to expand the reach of your work by marketing to a large variety of target groups through web and computer-based marketing.” Miguel D'Arcangues, Student, York University, England
Exploring Marketing Services
Exploring Services Marketing: A Creative Learning Approach is a tried and tested knowledge-based program that solidly reinforces the basic principles and concepts of marketing.
Used as a stand-alone program, or as a supplement to a Principles of Marketing textbook, the Creative learning Approach leads you from simple to complex ideas in a gradual fashion. Before long, you will feel comfortable and confident with marketing terms and concepts.